Providing the newsroom and technological departments with a solution that allows them to save time and focus on that which provides value to the public; managing effectively interactivity and social participation; contributing to making the creation, management and updating of the web less costly for the media company; and ensuring a speedy response to market demand and the putting into practice of new ideas.

These are the four main advantages offered to new companies by ITER Web CMS, a new generation of CMS Webs, that can function either autonomously or in a fully integrated manner with the rest of the MILENIUM Cross Media platform solutions.

Twenty-first century journalists require time to create, think and interact with the public without getting bogged down by mere bureaucratic management. In short, they need quick and effective tools with which to prepare content, tools that do not require sophisticated technical knowledge that is constantly changing. Based on the editorial criteria, essentially the journalist or editor must be capable of editing the finished content for the web in a simple manner, of managing the "bridges" connecting him to the public (blogs, forums etc) without requiring any knowledge of programming or technical terminology.