The golden rule of good distribution is to reach the widest possible audience at the lowest possible cost. Without losing sight of this maxim, the different print media are currently struggling with a considerable reduction of sales.
In Ancient Rome, citizens who wished to discover the latest news about the Empire went to the Forum to consult the "Acta Diurna". This first newspaper in history was prepared on stone or metal to prevent anyone from altering its content.
Mobile journalism, or "mojo", refers to journalism that takes place outside the newsroom, "live and in real time". Technological advances, which have improved information quality and, above all, immediacy, have radically changed matters.
Apart from their importance as a new channel of communication and an important alternative to traditional written media, tablets appear as a support that may revitalise enormously the advertising.
