The single interface coupled to the LSO communications protocol allows journalists to get closer to their readers, allowing them to “live” the news and write about them on location. Journalists can write the story from where it is actually happening and take advantage of readers’ “feedback” to improve the quality of editorial products.
These advances have also made possible the concept of the “mobile or itinerant newsroom” – the ability to set up, in a few hours, a small mobile newsroom in the street that can be used to promote the brand and the product. The company can quickly set up and integrate new offices to cover new geographic markets or tackle new threats by localising its products more.
Directors, section heads, etc may connect from anywhere via Internet to obtain a complete and global vision of the publications and be aware of their current status.