Distribution and subscriptions: the adjustment of the print media

    Image

The golden rule of good distribution is to reach the widest possible audience at the lowest possible cost. Without losing sight of this maxim, the different print media are currently struggling with a considerable reduction of sales due to different factors, including the appearance of digital media.

Taking better decisions when placing the printed product, having the necessary presence in the competitive press market, and increasing efforts to place products as prominently as possible in the distribution channels – these are the best ways of adjusting to the current situation in this complex business.

For this reason, and because the presence of newspapers is no longer exclusively print-based, the balance may be said to have shifted towards digital products. This being the case, it is vital that media companies carry out the necessary adjustment to these new distribution channels so that they are very well placed in them, and this entails opting wholeheartedly for the new subscription methods.

At present, audiovisual media allow users to decide how and when to see the most popular programmes... so why not allow “a la carte” subscriptions? This would offer greater flexibility to our audience with respect to the choice of contents, since where and how a subscription can be enjoyed increases the “connection” with our readers and their “loyalty”.

Progressing in this and other ways makes the company genuinely part of the twenty-first century.