The need for a CMS Web

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At present, media companies have a wide range of channels through which they can reach their public; the exclusive role of “mediator” held by newspapers no longer exists. Now, alongside newspapers, channels such as the Internet are making their presence felt. Media companies must go in a clear direction so that they can cover all of these media and continue to reach their public with the same quality and effectiveness. The only possible direction is that of implementing a multimedia culture for the whole company and, with respect to journalists, inculcating the idea of flexibility, of being able to create content for any of these channels.