The media group Polskspresse buys Media Regionalne and becomes the undisputed leader in the Polish regional press market
The Polish media group Polskapresse has tightened further its grip on the Polish regional press market by buying the group Media Regionalne, adding its publications to the ones which it already possesses. As a result, Polskapresse now accounts for 95% of the Polish regional newspaper market.
This operation means that the new Polskapresse group has markedly increased the number of titles which it publishes. All of these are produced on a daily basis using MILENIUM, Protecmedia’s editorial solution, which allows them to coordinate the newsrooms and establish synergies between all of them. This is of vital importance in groups with as many publications as Polskapresse.