The La Razón newspaper encourages its smartphone readers to interact
For some time now mobile phones have been vitally important in the newspaper world, having become one of the most popular media for audiences. This had led newspapers to strive continually to improve and surprise their readers with new features for smartphones.
Such initiatives include the idea of the La Razón newspaper, which took further steps towards the social networks and interaction with readers. To this end, the newspaper has included a button in each news story which allows readers to share it with their contacts through Whatsapp, the most popular smartphone application for chatting and sharing.
The newspaper thus encourages its readers’ participation, allowing them to interact with the contents of the newspaper, while also enabling the news items to reach more people and have a greater impact.
Related to its presence on smartphones, La Razón can now be read on these media via a specific app, developed by Protecmedia, and not just through a browser, providing another way to adapt to these media and to give its audience what they are looking for when reading the publication on their smartphones.