Paris-Normandie and the immense possibilities of cross-media advertising
During INMA’s last seminar held in Paris, Jérémy Vicenzi, head of web content at the Paris-Normandie newspaper, gave a conference on cross-media advertising in the current scenario facing newspapers. During this talk, he explained the importance of good communication between the publishing and advertising departments, which results in both working well, which ultimately benefits the whole newspaper.
Jérémy Vicenzi spoke of Paris-Normandie’s experience with AD-on-LINE, the Protecmedia solution which focuses on the management of advertising and how this has enormously simplified tasks, since these can all be carried out using a single system, which also makes it possible to create advertising for any channel quickly and simply.
In addition, Jérémy Vicenzi pointed out an additional advantage, which is that all commercial, administrative, financial and advertising productions aspects have been joined together through the use of this tool. This makes it possible to know in real time the current status of each client, looking at all significant aspects. This is working so well that the newspaper already has clients preparing their cross-media advertising with them.