Protecmedia’s editorial solutions will be distributed by WillBit in the Italian market
“Italian editors were waiting for a new player, and we are sure that this partnership will breathe fresh life into the market”, says Ruben Porporato, WillBit’s CEO
WillBit will be the exclusive distributor of the editorial solutions of Protecmedia, the international software developer, in the Italian market. The agreement reached between the two companies entitles the Italian supplier not only to sell but also to implement projects and provide first level support for the MILENIUM Cross Media solutions in the editorial area.
Although Protecmedia’s solutions are used in more than 500 publications in 25 countries, until now Italy was not one of them. As Protecmedia’s Marketing Director, Juan Eloy Martín, explains: “The reason for this is that our company’s policy is based on having a close relationship with each market and each client, so that the products meet their needs, and this can only be achieved through either direct presence or a partnership with highly qualified local companies like WillBit”.
“The digital era is accentuating the specific features of each market and, as a result, newspapers have to establish closer and more direct relationships with their technological partner, so that they can react quickly to change. We are sure that, through this agreement, we have achieved this for the Italian market, since WillBit is a well-known firm, with vast experience, being implemented in many newspapers.”
Ruben Porporato, CEO de WillBit, also expressed his satisfaction with respect to the positive consequences that he expected to flow from this partnership: “More than ever before, today’s technological choices are strategic and can enable tomorrow’s results: we are sure that the alliance with a global software company, together with our deep and lengthy knowledge of the Italian market’s needs, will lead to further success. Italian editors were waiting for a new player, and we are sure that this partnership will breathe new life into the market”.
Porporato explains that his company chose Protecmedia “because of its exclusive focus on the publishing market, the full coverage of editors’ needs in terms of software solutions, expertise and vision, and its proven international presence with hundreds of installations. MILENIUM Cross Media, Protecmedia’s flagship product, is ready for the challenges of the future, with complete control over publications in newspapers, magazines, web, mobile and apps; its modular nature and scalability will allow us to provide customers of any size with tailored configurations, even in cloud-based scenarios. We are also very impressed by Protecmedia’s professionals, in terms of skills, availability, and open-mindedness, and we are confident that this partnership will be long-lasting and satisfactory for both parties.”