The Malaysian group NSTP sets in motion SHIPO solution for the global management of circulation, subscriptions and finances for all of its publications
SHIPO manages a complex logistic network that comprises 18 Branches and 4 printing centers
The Malaysian publishing group The New Straits Times Press (NSTP) has placed itself in the vanguard of global management of various publications by implementing Protecmedia’s new SHIPO solution. The global management of Circulation, Subscriptions and Administration-Finances offers significant advantages such as cost and time savings in the logistical management of distribution and, above all, the ability to analyse in real time key data required to follow the business. Thus, all of the logistics and financial events related to a distributor or a specific individual may be analysed from a single window.
The Malaysian group, with publications such as New Straits Times, New Sunday Times, Berita Harian, Berita Harian Ahad, Harian Metro and Metro Ahad, possesses a complex logistical network at the national level composed of four print centres and 18 autonomous offices which are, at the same time, connected by Internet with the data centre located in Kuala Lumpur, on which the management of 1200 delivery routes depend.
Another significant integration carried out by NSTP through SHIPO is that of its mailroom system, which allows it to optimise the circulation figures for each issue and the operations involving the packaging and assignment of the newspapers into bundles according to the different routes. The subscriptions and issues or special supplements for teaching centres are also managed through the same delivery channels.
The different players in these distribution processes- vendors, agents, direct clients, transport contractors, etc.- have been integrated into a well-defined business model, which provides NSTP with an assessment of the weight and relevance of each one of them, handling all of the elements that have to be taken into account for daily logistics management (vehicles, control of schedules, payments to drivers according to variables, subscription packages etc)
Protecmedia’s SHIPO solution offers numerous functional advantages for logistical management, the business model and obtaining segmented analytical information in real time.
In the same vein, thanks to this integration of processes and data, the Business Intelligence tools offered by SHIPO make it possible to segment and analyse in real time the situation of the business according to whatever criterion is desired: type of client, geographic area, office, etc.
The project was implemented and set in motion by a multidisciplinary team, composed of specialists from the NSTP media company itself, the international developer of the SHIPO solution, Protecmedia, and the latter’s official partner in South East Asia, Richmatt Graphics.