The Venezuelan group Bloque de Armas modernizes all of its systems using Protecmedia’s solutions
The renewal affects all sectors and will allow it to be on any support in a simple and effective manner
The Venezuelan media group Bloque de Armas has carried out an in-depth renewal and modernisation of all of its systems in order to tackle the new environment facing the media in the best possible way. For this vital task, it decided to rely on the technology and solutions of Protecmedia as the perfect partner to face this challenge.
Through the MILENIUM Cross Media editorial platform, the Bloque de Armas group has a modern newsroom in which all workflows are integrated. This will allow professionals to use a single work interface, whatever the media chosen for publication - paper, web or mobile devices such as smartphones or tablets. As a result, the group has ensured its presence on all media in a simple and effective manner.
This renewal of its systems also affects other areas of the group, such as advertising and the archive. Through Protecmedia’s editorial platform, the Venezuelan group now has the advertising and editorial sections working in perfect harmony. This allows a greater degree of automatism and the elimination of duplications, thus minimising the possibility of errors creeping into the different processes.
This significant degree of integration can also be seen in the archive section, where the newspaper can carry out much faster and more effective searches of all of its editorial assets, thereby saving a great deal of time. In addition, it can now get much more out of these assets, since it will be able to market them, if it so wishes, on an e-commerce basis.