Global management of the relationship with subscribers, both actual and potential, making possible an exhaustive control of everything related to subscription, from start to finish in all of its variants, in a global manner and without fragmentation, making it possible to know rapidly and easily the stage at which each subscription or potential subscriber is at, thus speeding up all actions and facilitating much more detailed monitoring.

The incidences that may occur during the whole process of the relationship with the subscriber are known in detail. All the contact points that exist during the process, as well as the response times, are managed globally. This results in readers' receiving much greater, much more personalised attention. In addition, all of this information may be made available in the form of a report, so that decisions are taken or marketing activities considered on the basis of all the facts.