Multi-product and multi-media booking takes advantage of synergies and increases advertising income

The ability to handle from the same interface the advertising for all the media company's channels facilitates the work of those in the sales department, while also boosting advertising offers thanks to possible multi-media campaigns.

The ability to carry out cross-media advertising campaigns, through which clients may benefit from offers when booking advertising placed in the media company's different channels, is one of the advantages of a multi-channel advertising management solution.

The aim is to respond quickly to the sales department's needs. Using information about clients and the state of products to present multi-product cross offers and offer last-minute possibilities are very useful for encouraging new procedures to increase bookings.

In addition, knowing a customer's invoicing conditions, its current agreements, or its risk limits at the time of accepting an order saves a lot of time. Through connection to the corporate ERP system, the solution automatically alerts the user of the relevant information to be taken into account when processing an order.