Classifieds for the paper and web editions are managed in a global manner to make the most of brand synergy.

From the web, individuals are offered attractive and pre-designed adverts. This encourages cross-booking, i.e. in the print edition as well. In the print edition, the solution automatically lays out the pages according to the criterion chosen and also offers every imaginable function to interact and modify the layout. In eReading versions, it is possible to incorporate multimedia content and links to the advertiser's website.

The solution permits integration with the existing management system in the company and the ability to contrast or reconcile those adverts actually published with those initially booked, saving a great deal of time in this administrative task.