Planning in advance the dummies of the different publications, according to the configuration of the newspaper, is crucial for the printed products. The automatic placement of dummies in advertising modules, according to the booked specifications, is carried out automatically thanks to the integration with the editorial and advertising booking solutions that the media company has, providing extremely useful data to the Sales, Administration and Management Departments.

From the editorial point of view, this means that in practice all of the publication's content – advertising or editorial – forms part of the same workflow. Thus, for the newsroom and the production department, the different publications are created with the advertising in place. This not only means improved profitability, it also provides the newsroom with a useful contextual assessment as to where each piece of information is positioned.