The management, storage, retrieval and production of advertising originals is resolved in a global manner.

Advertising originals are organised and stored for subsequent placement. Each original is automatically checked to ensure that it meets the predefined characteristics for the medium in which it will be published. Any error is notified automatically to those in charge of production.

It is therefore a key element with respect to the coherent design of the workflow of the advertising department, avoiding errors in production and the availability of precise statistical information available.

Quark, Photoshop and InDesign are integrated for the preparation of advertising originals, editing taking place directly on the booked module. Designers have access to a logo library that speeds up the management, archiving and cataloguing of logos and their subsequent application in the preparation of originals.

Originals are stored in both native and publication format. A screen preview is generated in order to speed up the operation.