Business analysis

Overview Cross media newsroom Cataloguing and managing content Editorial coordination-planning Editing-production Mobile journalism Business analysis Coordination with advertising Cross media publication Advertising DAM Web - Digital channels Circulation Subscriptions Overview Cross media newsroom Advertising DAM Web - Digital channels Circulation Subscriptions Cataloguing and managing content Editorial coordination-planning Editing-production Mobile journalism Business analysis Coordination with advertising Cross media publication		Contact
Cataloguing and managing content Editorial coordination-planning Editing-production Mobile journalism Business analysis Coordination with advertising Cross media publication	Business Analysis Knowing in real time which subjects are being published, the relevance thereof and the readers' response, assessing the contributions of correspondents and collaborators etc. The availability of reports to analyse the business becomes an important competitive advantage. Technology is enriching the means of communication between readers and their favourite media. Journalists have two-way communications channels with readers, which the company must take advantage of to find out more about the latter’s tastes and preferences, thereby creating loyalty mechanisms. The zoning or multi-edition of both print and digital products is inherent to MILENIUM. Automatically, without any additional effort, common content is shared and each product is created in close proximity to its readers, maintaining their own identity and attracting more local advertisers. The “post-analysis” is key, since it allows media company to understand trends and the positions of its readers. Knowing what has been published, with what significance and what has been the readers’ reaction is vitally important as it allows the editorial products that readers really want to be created. MILENIUM offers all of the tools required to carry out this analysis.