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How to increase and retain subscribers in 2021?

Reading time 2 m.
9/02/2021

Subscribers growth strategies are the ones that have set the precedent as big opportunities for media in 2021.

The pandemic arrival in March 2020 increased the demand for reliable information sources. In just a few months, several successful media have already proved how to transform audiences’ interest in quality information for the media’s monetization strategy.

Rossel-La Voix in France is a representative example of this approach, which begins with a technological renovation that makes it easier for the medium to manage its subscribers and offers a good user experience to readers:

The French newspaper group has chosen SHIPO as its new subscription management platform for its more than 500,000 print and digital subscribers to its daily, weekly and magazine publications.

Rossel - La Voix renews its technology and offers a better subscription experience to its readers. To meet this goal, its previous systems have been replaced by a single, centralized tool that covers the group's various marketing, commercial, financial and organizational needs.

Through SHIPO, Groupe Rossel - La Voix has simplified its internal processes to offer a better subscription experience.

Protecmedia's SHIPO solution covers all the needs associated with a subscription, whether print or digital. Many media have opted for Shipo as a management and back-office tool when we talk about a global solution, media that see Shipo as a good back-up for their digital subscription tools, such as La Voz del Interior in Argentina, or ABC in Spain. This integration encompasses the entire process, from recruitment and loyalty strategies to distribution logistics, always prioritizing the user experience and simplicity of management.

Shipo is an integrated platform that allows the media to easily adapt to the current and future needs of the market in terms of responsiveness, flexibility and efficiency in communicating with readers and subscribers.

With the ability to cover large volumes of readers and subscribers, Shipo is the robust tool currently distributing a total of 236 titles. Also, more than 50 media titles around the world manage their print and digital subscriptions.
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