All you need to know about the perfect formula for Newsroom 3.0
Our team has created the first lab to offer the perfect formula for Newsroom 3.0 by combining the MDXP solutions.
Web-first work processes are a must in any newsroom. However, media teams are always implementing changes to improve efficiency, speed, awareness and conversions. These changes are partly explained by the technology updates that help professionals to optimise their work.
Following the strategies of leading publications like The New York Times, Newsroom 3.0 relies on artificial intelligence to offer a more attractive editorial product, enhance reader engagement and position features among the first search results.
What is the MDXP formula?
MDXP is Protecmedia's technology solution ecosystem for the media. As a whole, these solutions meet all needs: editing, advertising, audiences and archive.
AI's key differential values are: automation of work processes, elimination of repetitive tasks, increased reader engagement and consolidation of income sources.
The MDXP ecosystem, the perfect formula for Newsroom 3.0
MDXP is Protecmedia's solution ecosystem that helps you transition to Newsroom 3.0.
The MDXP formula offers every outlet a combination of solutions adapted to its needs. This enables outlets to use the most relevant artificial intelligence to move to Newsroom 3.0.
Newsroom 3.0 technology supports news writers as well as improves the work processes of all profiles involved in a media outlet: researchers, DTPers, designers, sales team, documentalists, administration, advertising managers, traffickers, audience analysts, heads of subscriptions and distribution managers.
Here the details of the 10+1 ingredients of the MDXP formula:
Improved editorial processes
1. AIDA (“Artificial Intelligence Design Assistant”): Web-to-print artificial intelligence
AIDA technology automates the layout of print publications from the content published online. This design assistant enables DTPers to focus on creativity (avoiding time lost on repetitive tasks) and journalists to extend the closing time for the print edition.
2. A/B testing: shows the most effective headline and image
When you decide which content to include in your print edition and how to do it, you must have a CMS like Iter with A/B testing capabilities. A CMS that helps your newsroom team to determine which news items are working better and which headlines and images hook readers more and increase the number of views.
3. Customisation of user experience
All information gathered by the outlet about reader activity is used to create a customised user experience. Registered users can access a record of their favourite articles and articles saved to read later and track articles or news items by themes, trends or favourite authors.
Also, CMS Iter shows each user content that meets their particular interests, and suits their location or device they are using. This is a key strategy to increase reader loyalty.
Smart management of advertising
1. Custom dashboards
Ad-on-Line shows the most important information at first glance, and this facilitates the tracking and optimisation of each campaign and the control of the financial risk of every customer. It also incorporates an CRM with all the information from every advertiser.
2. Integration with Google Ad Manager
Users can register campaigns in Google Ad Manager directly from Ad-on-Line, making it much simpler to set up and manage campaigns. This option also offers greater capability for campaign segmentation, which translates into much more effective advertising.
Streamline your archive management
1. Automatic indexing
The Quay DAM streamlines the management of thousands of files in a newsroom. It automates the classification and management of PDF and Word documents, videos, images, audios, etc. Using this artificial intelligence DAM, media outlets can index all texts in every document automatically and generate meta tags to help to find them in seconds.
2. Speech to text
This tool automatically transcribes an audio to a text file. This means that all audio content is available and accessible, simply and at all times for the entire newsroom.
3. AIVA, “Artificial intelligence for your archives”
It analyses videos and photos using artificial intelligence. It automatically extracts data from these videos to facilitate their tagging and content analysis.
Additionally, it offers the possibility of monetising the archive through e-commerce.
Optimise your reader subscriptions
eCommerce DXP allows media outlets to set up different types of paywalls. They can then offer readers functionalities that encourage subscriptions: annual or monthly subscription, automatic or manual renewal, promotions and cross-selling of other editorial products.
1. Subscription management
Shipo offers various subscription options for your readers. It also provides comprehensive, organised management of multichannel subscriptions, from customer acquisition and loyalty actions to detailed financial control.
2. Real-time analytics
MAS is the push notification solution with real-time analytics for editorial media outlets. It attracts the attention of your readers by sending push notifications, and increases your online traffic. It analyses the top value KPIs for your readers as well as your content, and shows the results in easy-to-interpret visual panels.
Welcome to newsroom 3.0