MAS, the alternative to Google Analytics for publishers
MAS is the user-friendly alternative to Google Analytics for audience analysis. It also offers a functionality of great value for newsrooms: sending push notifications of any news article.
If your newsroom has been working with Google Analytics so far, you probably already know that on July 2022 starts a one-year period to migrate from Universal Analytics to Google Analytics 4. One of the consequences of this migration is that the historical record of your web data will be lost. Doesn't it seem like a good moment to consider an alternative solution ?
Tracking readers' activity is important for an editorial strategy that takes into account their preferences.
Our team has researched best practices in data-driven strategies, and we have created a quick guide to make it easy for any media outlet.
Download here the quick guide to start your Smart Data Strategy
MAS is the user-friendly alternative to Google Analytics for audience analysis. It also offers a functionality of great value for newsrooms: sending push notifications of any news article.
Which are the main advantages of MAS?
Usability: The MAS interface is easy to use and offers the most important KPIS for a newsroom at a glance.
Send push notifications: With MAS you can create push notifications of your news and send them to your readers very easily. Notifications are a source of web traffic that will help you increase your advertising revenue.
Compliant with data protection regulations: MAS complies with GDPR. In addition, the data is 100% owned by the media, other third parties can´t use them.
Flexible, all-in-one solution: In addition to user activity analysis, it also offers some valuable extra functionalities for newsrooms: A/B Testing, Heatmaps, push notifications, customised dashboards.
Getting started is quick and easy: If you want to work with MAS, you can have your new web analytics tool up and running in just a few hours.
Why is MAS a better alternative to Google Analytics 4?
- Data protection is a growing concern in media newsrooms. Google Analytics is not GDPR-compliant by default, which has led to complicated situations in Europe, even Austria and France have already banned it. MAS provides relevant information to the newsroom without affecting the privacy of readers.
- While MAS is designed to provide the most relevant data of news readers at a glance, the new Google Analytics 4 seems to be designed for companies with large teams of analysts.
- With MAS, your newsroom can prepare for the time when third-party cookies disappear by complying with global privacy laws.
The end of Universal Analytics and the end of Google's third party cookies are an opportunity for each company to make the right decision to analyse their web traffic and start an editorial strategy that considers the preferences of their readers.
If you want to discover MAS, the analytics and push notifications tool used by newsrooms around the world, contact our team.