Events

Asian media seek to promote convergence and new business models

The WAN-IFRA Publish Asia allowed to take a look at the reality of the newspaper business in that región

Singapore hosted the WAN-IFRA Publish Asia 2019, from May 7th to 10th, at the event, co-sponsored by Protecmedia, more than 300 media executives from more than 30 different countries met. As every year, Publish Asia focused on analyzing the challenges currently facing editors, newsroom managers and journalists. As well as it addresses the new emerging business models and sources of income in media of the Asian continent.

In this opportunity the meeting focused on topics such as: The transformation of newsrooms, business models, digital first newsrooms, new products, new roles and audience engagement through apps and videos.

The neswrooms of the future

The first session of WAN-IFRA Publish Asia was dedicated to analyzing how media companies are reinventing their business models, changing culture and transforming themselves into agile publishing powers. The need to optimize workflows and operations has turned the configuration of news centers that group print and digital teams. In the Asian market environment there is talk of convergence and "superdesks" as the solution to move away from the traditional configuration of the printed press and the broadening of roles and responsibility of journalists.

In the Asian market there is talk of convergence and "superdesks" as the solution to move away from the traditional configuration of the printed press and the broadening of roles and responsibility of journalists.

The Publish Asia meeting also allowed media representatives to share a look at the innovative products and applications they have been developing to attract and retain new and young audiences, and keep existing users engaged. The use of WhatsApp as a source of direct information during an election coverage was one of the examples that served to understand how some media are taking advantage of the proximity with the community and hyperlocal content to generate loyalty.

Seeking profits

Monetization is one of the issues that most concerns the media industry worldwide. At the WAN-IFRA Publish Asia conference, some aspects of this topic were analyzed. For example, what is the convenient price for a subscription package? What is the price / content ratio that may be attractive to the audience? All this thinking about the need to establish a correct price, which can make the difference between winning new subscribers or losing readers of the printed and digital loyal for a long time.

On the other hand, the diversification of business models was also a central topic of discussion. Representatives of different media in Asia shared their experiences with the various approaches that publishers are adopting: joint ventures, alliances and the creation of their own technology platforms to increase revenues and acquire new audiences.

Prior to the conference, attendees could also participate in a series of seminars on case studies and good practices in the newsrooms. Also, the Asian Media Awards were awarded to the most outstanding newspapers and magazines of the year.