Protecmedia and La Voz del Interior will present a successful circulation and subscription model at the ATDL 2019 meeting
The Technical Association of Latin American Diaries ATDL seeks to boost and integrate the newspaper industry of Latin America and the Caribbean, that is why every year they organize a meeting to expose the concerns of the industry , trends, new technological developments and success stories
This year the meeting will be held in Buenos Aires, from August 14th to 16th, and Protecmedia, as part of the board of the ATDL, will have a very active role through participation in conferences and work tables, endorsing the success stories of some of our clients present at the seminar.
In this context, we will present, together with La Voz del Interior, the talk “Optimization of resources and processes in Circulation and Subscriptions”, in which they will share details about the transformation of their Circulation and Subscription models, supported by Protecmedia technology. This process started in 2017, when the newspaper was looking for a practical and intuitive solution, which allowed them to properly manage customers, points of sale and the daily distribution of the newspaper. When verifying that the Shipo platform of Protecmedia fulfilled these requirements, the technological implementation began, which meant a breakthrough in innovation and the automation of logistics processes and workflows.
Andrés Bondio, Head of Support and IT of La Voz del Interior, who will be in charge of presenting this case of success in the ATDL, considers that “the implementation of a complete and intuitive system like Shipo has been the opportunity to promote best practices and order the activities that were defined to control circulation and subscriptions. Shipo is a tool that has been beneficial since it has meant saving time, reducing costs and having a long-term system that helps us boost loyalty ”
The program of the ATDL meeting also includes a visit to the newspaper Clarín, where attendees will be able to verify, live, the operation of Milenium, the editorial solution of Protecmedia implemented by the newspaper since 2016. Likewise, the meeting will be the propitious opportunity to meet our industry peers in the discussion of topics such as technological updating and multimedia solutions in newsrooms.
The seminar will also develop conferences about the future of production industry, linearization of processes and quality in newspapers, new technologies in printing and solutions for content monetization.