The average revenue in the press sector has suffered greatly in recent years. In 2014, advertising lost its status as the main source of income for the first time, although in 2017 this downward trend was finally broken. But there is still a lot of work to do.
The need to redefine strategies has made it necessary to concentrate efforts on matters such as strengthening and boosting loyalty in readers communities. Wining their trust is now a fundamental pillar of the business. It is no longer sufficient to offer verified information and written in line with professional standards; it is also necessary to develop mechanisms that can be used to tackle in a rigorous manner the damaging phenomenon of fake news, amongst other matters.
Equally, we must be conscious of the role acquired by data in modern media. This is even more clear if we look at reports such as that published by The Future Today Institute where it is suggested that the future of the media, in the short and medium term, will be closely linked to Artificial Intelligence. This is a key matter that will make it possible to build stronger links with the audience. That’s why it’s so important to be familiar with its implications.
Zeitung Digital as a meeting point for media companies’ decision takers
The current digital market is therefore full of possibilities and numerous unknowns. It is to discuss these matters and find solutions that BDVZ and WAN IFRA organise in Berlin (Germany) the Zeitung Digital Congress, which this year comes of age with its eighteenth edition.
This event, which will take place on 21 and 22 June 2018 at the Sheraton Berlin Grand Hotel Esplanade, will bring together the decision takers in the German press industry, the strongest in the European Union and the fifth most important globally, who have a very relevant role in the regional press sector and an extensive and settled network of digital magazines. With almost 300 publishers, chief executives and managers of print and digital publications, Zeitung Digital offers the ideal platform for transferring knowledge and creating networks that may be exported to the European and global market.
The congress will explore the success in the digital business, reviewing best practices, with testimonies such as those of various European editors heavily involved in the process of creating new digital products. In addition, trends to be analysed will include all things mobile, innovation, pay-for content, clients, Big Data, Facebook, Digital Marketing Digital or Blockchain, to give some examples.
Through the different presentations it will be possible to know how users and the data gathered can be used to show how the digital business is being run. How data are being incorporated into the workflow of newsrooms or how digital subscriptions can be enabled are other topics that will be examined.
Among the speakers who will attend over the two days of the congress, it is worth mentioning various prestigious experts in the field of digital media, such as Thomas Düffert (President of the Group Management Madsack Media Group, Hannover), Jens Gützkow (General Manager of PressMatrix) and Markus Köhler (Senior Director of Human Resources and member of the Executive Board of Microsoft Germany).