It’s time to look at the cloud

Media companies are starting to turn to cloud services as an alternative means of sustaining the profitability of their businesses. Always in the vanguard of technological change, Protecmedia offers a new editorial solution in the cloud for the management of multiplatform content.

Nowadays, in-cloud services are changing the way in which news companies use technology. Part of this evolution is due to the need for mass media to boost their business models, making use of the best tools, but at a lower price. This new paradigm has radically transformed the way news companies work, allowing them to reduce costs and optimise their workflows.

Protecmedia offers a new service in the cloud for the management of content and its publication on multiple channels. Based on the technological efficiency of Oracle Cloud, this solution includes all the functionalities of Milenium Cross Media and a variety of services of the highest order, ranging from assistance during start up, with implementation and parameterisation adjusted to each client, to support and maintenance of the application.

Cloud of advantages

In a business context, focused on generating greater profitability, the implementation of a cloud model offers certain advantages, allowing corporate targets to be met. First, costs savings, since this is a solution that is simple to acquire and does not require major investment in functionality and infrastructure. It involves offering news companies functionalities with more competitive value in order to continue managing the newsroom, while eliminating repetitive and manual processes that involve the administration of systems and hardware.

As well as the advanced functionalities of multichannel content management, Protecmedia’s new in-cloud editorial solution offers scalability and flexibility. This means that the platform can adjust to the demand that the media company requires and the possibility of using the service on demand, i.e. you consume what you need and you pay for what you consume.

Security is also essential when implementing solutions in the cloud. The key is to guarantee a secure virtual environment, with privacy, guaranteed control of access and absolute confidentiality of information. In practice, these functionalities offer faster operations, greater development possibilities and improved quality of the news product. It is also an opportunity for technological staff to concentrate on proposing their own innovations and improving procedures instead of administering servers and infrastructure.

This, then, is a service which will help strengthen your editorial strategy, one that offers advanced functionalities for the management of multichannel content, is extremely reliable and available and provides cutting-edge technology, managed by experts. A service in which newsrooms and journalists can focus on how to use the tool in their specific work and forget about the rest. The cloud is here to stay.