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El Colombiano suceed in the INMA GLOBAL MEDIA AWARDS with his podcast “Give me three minutes and I’ll explain”.

El Colombiano has been recently awarded at the INMA GLOBAL MEDIA AWARDS for its podcast initiative “Dame tres minutos y te explico, through which they inform in short audio pills about financial education.

New sources of income

El Colombiano is an example of a commitment to innovation and making the most of its resources. In the midst of the boom in audio content and specially podcasts, the newspaper has been able to use the trend for this format to build loyalty among its audience, attract new readers through quality content and attract new advertisers interested in linking their brand with quality financial information. The initiative has also attracted new sources of income for the newspaper, which has an alliance with Bancolombia, the largest bank in the country.

New formats

The creation of such short podcasts has led to the development of a successful audience strategy for the newspaper, as they have seen how they could attract an important part of the audience that discarded long audio content.

Following these positive results, El Colombiano will continue to innovate in its formats and work on the development of new products focused on trends and audience preferences.


El Colombiano has traditionally been seen as a general information newspaper, but thanks to this project it has now positioned itself in economics and personal finance, not only competing with specialized newspapers but also providing an attractive format such as audio.

We are proud to work with media that are so willing to strengthen their resources and continue to innovate in their content. Congratulations to the whole team of El Colombiano for the recognition of their initiative and innovation in podcast format.

If you are interested in adopting a CMS that allows you to dedicate your resources to innovate and offer content that builds loyalty with your audience and attracts new readers, contact us.

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