How La Voix du Nord has gained new subscribers among its youngest readers
Our client Group Rossel - La Voix leads in news media in the North-East of France, with more than twenty print publications. On the occasion of the presidential election, the French press group launched a special operation aimed at the under 25s who voted for the first time, offering them a digital subscription for 6 months.
The newspaper has received nearly 600 requests since the first round.
This campaign was run on Protecmedia's SHIPO platform, which already manages the 500,000 print and digital subscribers of its daily, weekly and magazine publications.
Protecmedia's SHIPO is an integrated platform that allows publishers to easily adapt to the current and future needs of the market in terms of scalability and also reactivity, flexibility and efficiency with regard to communication with their subscribers.
This choice is part of a strategy of constant evolution through which the French press group Rossel - La Voix, seeks to adapt to new needs and changes in the market.
Here we have an example of how to take advantage of current events to launch targeted and effective campaigns.