5 Steps to Navigate the New GA4 Analytics
We summarize in 5 steps how to get started with GA4 and make the most of this analytics platform to transform data into actionable insights for your editorial team.
Understanding and leveraging the new GA4 features requires training and/or a skilled analytics team to maximize performance and transform the collected information into useful data for your editorial work.
Keeping this in mind, it's important to remember that GA4 may not be the most suitable tool for every media organization. Protecmedia provides a team of consultants and partners to assist you in evaluating which analytics tool best suits your editorial needs.
Nevertheless, it's beneficial to be aware of the essential functionalities to configure in GA4 before diving in. To simplify the task, we have outlined a brief indicative list:
1. Set up goals to measure the success of your website.
2. Use custom events to track important user actions.
3. Utilize cohort analysis to gain a better understanding of audience behavior over time.
4. Employ user tracking to identify valuable users and comprehend their behavior.
5. Utilize funnel analysis to identify conversion drop-off points and enhance the user experience.
With these first 5 steps, you can begin working with the tool to a basic extent. However, to avoid common errors or perform more complex tasks such as customizing reports or configuring event measurements, we recommend consulting the documentation provided by Google.
There are several audience measurement tools available that can provide valuable insights into user behavior, allowing you to maximize your advertising revenue and subscriptions, as well as improve the performance of your website.
MAS, Protecmedia's analytics tool, has been specifically designed to cater to the needs of media organizations aiming for a 3.0 editorial model, which explains its success. In addition to its user-friendly interface and preconfigured focus on analyzing reader habits, MAS includes an added functionality of great value for editorial teams: news delivery through push notifications.