El Correo Gallego builds the loyalty of its digital readers with dynamic and valuable content
El Correo Gallego, an example of a newspaper that offers its readers the most relevant covid information in an updated and visual way
Covid figures have been key throughout the pandemic, which is why El Correo Gallego is an example of good journalism, having created dynamic and updated maps with the most important data for its readers:
Interactive and updated map of restrictions by concellos
Table of vaccinations, with vaccination percentages by age and autonomous community
Our CMS ITER WCM has provided El Correo Gallego with updated and visual information for its readers with the most relevant figures of the pandemic. This is especially valuable when we are talking about a regional newspaper, whose readers do not always find the practical information they need, updated and in visual formats in their localities.
Through this example of good information from El Correo Gallego, we see some of the possibilities that ITER WCM provides to the media:
Dynamic content insertion
Push notifications
Sending newsletters
Broadcasting of events on a minute-by-minute basis
Personalised content by geographic location
Podcast and other audio content
With these dynamic maps, El Correo Gallego has managed to create a flow of quality traffic to its website. This type of added-value content that offers relevant information at a glance helps the media to build loyalty among its digital readers.
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