Multimedia supplements for tablets as a means of fostering loyalty
Protecmedia has placed on the markets an example of this type of multimedia supplement under the name of TRENDS
Last issue of TRENDS can be found in Apple Store and Google Play
Attractive multimedia supplements, designed specifically for Tablets
The production of attractive multimedia supplements, designed specifically for Tablets, is proving to be a powerful tool for media companies that wish to offer both their subscribers or faithful readers and their most important advertisers publications that make them feel treated in a special and preferential manner.
The reader is offered a fresh news experience, with levels of information and methods of presentation that cannot be obtained with other media. Videos, interactive graphs and other multimedia elements, together with the design, may be put together in an innovative manner to facilitate the better understanding of the themes in question. And being better informed allows readers to explain themselves with greater authority in their social circles, thus increasing their social prestige.
At the same time, these special supplements are also attractive for advertisers that look for defined targets, since they can show their products in adverts with great audiovisual impact that, above all, emotionally involve readers so that they have a favourable image of the brand. In this type of publication, the advertiser places more emphasis on the quality and positive repercussions for the brand image than the number of hits.
To illustrate all of these possibilities, Protecmedia has placed on the markets an example of this type of multimedia supplement under the name of TRENDS. The app is free and can be found in Apple Store and Google Play under the heading “Protecmedia Trends”