The Ecuadorian group Granasa strengthens its digital strategy
The Ecuadorian group Granasa continues to put its faith in the new digital media, in particular tablets. As a result, it has set in motion various ideas in order to reinforce their importance on the two main platforms: iOS and Android. This is the case of its two newspapers, Expreso and Extra, which have developed special publications specifically designed for these media, with respect to different subjects, using the viewers created by Protecmedia.
These two newspapers have made the most of all of the functionalities allowed by these digital supports to expand what they can offer their readers. Thus, these special editions include elements such as image galleries, videos, interactive elements... in short, a whole series of added values which make it possible to approach the subject in question in a faster and more attractive manner, offering users a different way of getting to grips with certain subjects of interest.
This support for digital media is not exclusively limited to editorial content - they have also made great use of their possibilities for advertising. Through its digital newsstand, Granasa offers an interactive catalogue through which advertisers can check for themselves the different interactive possibilities available to it to advertise its products. As a result, the group also takes full advantage of its presence on these digital media to increase its advertising income, offering a new experience to its advertisers.