Rossel-La Voix Group optimises subscription management thanks to the power and agility of Shipo
Simplify to improve performance: how Rossel La Voix 22 titles, managed to simplify the management of its more than 500,000 subscribers while offering an improved subscription experience.
Eric Berthod, Managing Director of La Voix du Nord (first video) and Fanny Latry, Co-Director Business Unit Commerce & Diffusion at Groupe Rossel La Voix (second video) explain their own experience with Shipo:
Subscriptions account for 80% of Rossel-la Voix's revenue. The group has made a firm commitment to this cornerstone, rationalizing and consolidating the management of its 22 titles while improving the subscription experience for its readers.
Shipo has been developed to provide a comprehensive subscription management solution for the media.
With SHIPO, Rossel Group - La Voix has simplified its internal processes while successfully improving the subscription experience of its readers:
Rossel La Voix was working with two subscription management systems that were reaching the end of their life cycle.
It was necessary to update and unify the systems, towards an updated platform adapted to the new digital consumption habits.
“For us, the subscription management and marketing system was more than important as a choice to be made” Eric Berthod, Managing Director of La Voix du Nord
Centralise subscription management in a single tool
Simplify and automate procesess for all titles
Reduce the operational burden of subscription management
Optimise internal and external resources
The choice of SHIPO is part of a business development strategy to adapt to market changes and new needs. Grupo Rossel La Voix is seeking to reorganise its internal and external resources to simplify and automate processes.
“On time, on budget and the product is on target” Eric Berthod, Managing Director of La Voix du Nord
“Shipo is easily integrated with our tools” Fanny Latry, Co-Director Business Unit Commerce & Diffusion at Groupe Rossel La Voix
“The cohesion of our teams with the Protecmedia team was essential in ensuring that the project ran smoothly, without delays or budget overruns.” Eric Berthod, Deputy Managing Director of La Voix du Nord
Unified management of over 500,000 print and digital subscriptions
Complete visibility of the customer's financial situation
Simplification of the customer process
Reactivity and speed of response to market demands
“It is true that Protecmedia’s Shipo solution gave us peace of mind, not only because it unifyied our subscription management tool, but also thinking about future technical developments, in particular, between print and digital subscriptions, because this is the path we are currently taking to transform ourselves” Eric Berthod, Deputy Managing Director of La Voix du Nord