Straus News unifies its editorial team for 18 print and web publications with Protecmedia's Cloud technology.
Straus News renewed together with Protecmedia the editorial system of its newsroom for the 18 publications they manage. Thanks to this technological upgrade and the adoption of Protecmedia's Cloud system, print and web workflows have been unified.
Straus News is a privately held group whose publishing activity began in 1943 and whose regional information reaches populations of more than 30,000. Its circulation covers Manhattan and Orange counties in New York, Sussex and Passaic counties in New Jersey and Pike County, Pennsylvania. It has a total of 17 local news editions, both weekly print and digital publications and the environmentally themed Dirt magazine.
)Two distinct newsrooms worked separately on editing content for the 18 weekly print publications, which have more than 150,000 subscribers, and their corresponding daily digital editions.
Coordination between their team of 10 editors, 5 designers and 20 correspondents was not smooth in the work tool itself.
The editorial system did not allow them to optimize the work of editing the same news for several publications. These work processes were duplicated and performed manually.
Their technology did not allow them the flexibility a journalist needs to complete their work from any device and place.
“We have found the perfect tool for our team, which works on both web and print content. It also offers a superior user experience, so we are very happy to have found Protecmedia and its Milenium publishing system”
Jeanne Strauss, President & Publisher Straus News
Eliminate duplicate and manual content editing processes in their different publications.
Unify print and web content production processes.
Automate the publication of content in its multiple editions.
Improve the user experience of your web portals.
“We have found the perfect tool for our team, which works on both web and print content. It also offers a superior user experience, so we are very happy to have found Protecmedia and its Milenium publishing system”
Jeanne Strauss, President & Publisher Straus News
The project was developed in a record time of 3 months from the first contact.
A migration of the history of all the contents of its 18 publications was carried out: a total of more than 300,000 articles.
The migration, installation and training of the teams were completed in only 3 weeks.
“We have found the perfect tool for our team, which works on both web and print content. It also offers a superior user experience, so we are very happy to have found Protecmedia and its Milenium publishing system”
Jeanne Strauss, President & Publisher Straus News
With a single Cloud system, we have coverage of more than 2,966,505 monthly visitors and an average of 36,000,000 visits every year.
Their web traffic has increased by 62.48% on average between 2019 and 2020, with the most prominent web traffic increase being 161% for The Township Journal.
Their websites have a current design and offer an optimal user experience: “Thanks to Protecmedia we have powerful and attractive websites for each of our publications. “Jeanne Strauss, President & Publisher Straus News
They have moved their closing time forward by at least 1 hour for each of their 18 print publications.
Their 18 publications are managed by a single newsroom, which manages and publishes print and web content from a single tool. The same story is shared to their web, mobile, app and print channels automatically.
“We have found the perfect tool for our team, which works on both web and print content. It also offers a superior user experience, so we are very happy to have found Protecmedia and its Milenium publishing system”
Jeanne Strauss, President & Publisher Straus News