Everything you need to know about Newsroom 3.0
If your newsroom is already web-first, here you will find the next step: how a real Newsroom 3.0 works and which are the requirements to achieve it.
What is Newsroom 3.0?
The way news is created and journalism is perceived, have experienced a radical change. The newsroom 3.0 uses Artificial Intelligence as an important support. Thanks to all the possibilities that it offers, every journalist can spend their time and focus their efforts on creativity, innovation and research.
From web-first to web-to-print
It has been 14 years since that moment when the Daily Telegraph decided to change the structure of its newsroom to become web-first. During this time, most newspapers have adopted this kind of structure to locate the digital team in the middle of the newsroom.
But, is it enough to change the newsroom structure? With the arrival of the web-to-print working model, some new needs are increasing their demand. The tendency sets that the print publications get their contents from those previously published on the website, and then the journalists enhance them to fit the requirements of print publications.
Essential technology of a newsroom 3.0
This new tendency requires not only structural shifts, but also technological solutions that help newsrooms to accelerate and automate their process. Thanks to advanced technologies, journalists are now able to work as fast as the web requires and get more time to focus on print information.
A/B testing: set the title and the image that best work
The A/B testing functionality will be a reliable reference if we need to decide which are the right articles for the print edition. In this way, having a CMS to assist journalists provides them with the information about the most interesting news and the most attractive headlines and images.
Web-to-print Artificial Intelligence
Solutions that work with Artificial Intelligence can automate the most repetitive tasks. We have the example of AIDA, the technology that automates the layout process of the newspaper in seconds. This gives journalists precious time to go deeper into news content and offers a better experience to print readers.
Artificial Intelligence for your archive
When it comes to digital transformation, we are (wrongly) not used to focusing our attention on the archive. When the newsroom or the documentalists are working on a specific content, they need to find all the required information quickly. Searching for information is one of the most common time-stealers, and here is where an efficient DAM and a well-organized team of documentalists can help
to locate all the information in seconds, without the need to know storage paths, folders or names of the documents.
DAM systems like Quay, that offers an archive with advanced searching capabilities, allows newsroom teams to find the right picture, video or audio in an efficient way.
To achieve this efficiency, Quay uses AI functions like facial recognition that makes it capable to scan and tag automatically people that appear in a picture or a video, and also Semantic Intelligence to extract and tag automatically texts of an audio that enables future searches.
Forget repetitive tasks and optimize workflows
To sum up, the real newsroom 3.0 does not only implies the relocation of digital professionals at the centre of the newsroom. It also involves the arrival of advanced technologies that reduce timings, eliminate repetitive tasks and improve workflows. This allows journalists to focus on offering the best experience for both digital and print readers.