The Newsroom 3.0 boom: How to join this phenomenon
Thanks to technological advances, Newsroom 3.0 allows every professional to focus their time and skills on creating the best editorial product.
The increasingly widespread use of technology has led to a democratization of access to information by the general population. This trend, far from easing its growth curve, is increasing, and the emergence of mobile technologies, such as 4G and the recent 5G, is boosting it even further.
The digitalization of audiences and technological advances: the context that has led to the development of newsrooms 3.0
Without going into the complicated problem of misinformation and the malicious use of social networks by media of dubious credibility, it seems logical that both the digitalization of audiences and the latest technological advances are already changing the way newsrooms work.
The current ways in which readers consume information are bringing about a change in the way journalism is done today, defined by the real Newsroom 3.0, and will require the implementation of technologies that facilitate this adaptation.
Audiences are increasingly demanding “real-time” information, with a more accurate image, adapted to their interests and in formats that are easier to digest.
The main objective of Newsrooms 3.0 will be to make it easier for all the agents involved in the news process to devote their talent, passion and energy to creating the best product, to differentiate themselves from the competition, to make readers fall in love with them and, in many cases, to be able to stand out in Google searches and news aggregators.
The 3 pillars of editorial technology for newsrooms:
Publishing technology is developing based on three fundamental pillars: automating processes, eliminating repetitive tasks and consolidating recurring revenue streams. This is where Protecmedia's technology shows its full potential.
The MDXP ecosystem, technology for true newsroom 3.0:
The MDXP ecosystem provides different tools aimed at satisfying these three main pillars:
- Personalised sites: the media's knowledge of the audience is used to create a personalized user experience. The technology is able to show, to each user, personalised content according to their interests. This is a fundamental tool for building reader loyalty.
- A/B Testing: It allows the automation of processes. Through this tool, the media can launch an experiment that automates the whole process of trial and error to obtain a cover that combines the title, subtitle and image that has the best performance, thus increasing the number of visits to their articles.
- Intelligent advertising management: Nowadays it seems that the future of media is all about subscriptions, but advertising is still the main source of funding for any newspaper. Being able to streamline advertising contracting processes and apply big data to offer clients the best solutions for their campaigns can mean the difference between profitability and the red.
- Quay, an Intelligent DAM: Newsrooms handle thousands of different files (PDF, Word, Excel, photographs, etc.) and the management of this data consumes resources and time. This tool makes it possible to simplify these tasks and reduce execution times. Through this tool, the media can, by simply entering a file into the system, index all the texts automatically and generate meta tags that help to organise the documents.
Moreover, with this solution, the media have the possibility of exploiting their historical archive to offer it, through e-commerce, to the curious as well as to information companies, production companies, etc.
- Speech to text: with this tool, we can automatically transcribe all the content of an audio file to a text file. In this way, all the audio content will be available and accessible in a simple way for the entire newsroom, at all times.
- AIVA: It is becoming increasingly common for video to become the core of news stories. A newsroom 3.0 must be equipped with tools that allow it to automatically extract information from these videos to facilitate tagging and content analysis.
AIVA “Artificial Intelligence Video Analysis“ analyses videos and photos through Artificial Intelligence. As with audio files, it will be easy for anyone to find any video in the archive in seconds.
- AIDA: is the connection between the printed world and the digital world. AIDA stands for “Artificial Intelligence Design Assistant“ and is a technology that allows us to automate the layout of print publications from the content we already have published on the web. It is a definitive design assistant that will allow layout designers to focus on creativity (avoiding wasting time on repetitive tasks) and journalists to delay the closing time, allowing them to put last-minute information on paper and offer precious minutes, or even hours, to offer a product of the highest quality.
Newsroom 3.0 is here, and those who don't jump on this bandwagon will have to chase it in the future.