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Sud Ouest partners with a communications agency to offer local micro-influencer services

The French daily Sud Ouest is committed to reaching out to new audiences and diversifying its business by relying on local knowledge. This innovative project demonstrates the media’s approach to independent content creators.

Allied with the communications agency Elliete, the managers of the large group are committed to jointly offering advertisers in the region the possibility of launching or enhancing the reputation of their product with the support and know-how of two companies that are experts in generating content.

We at Protecmedia wish them the best of luck with this innovative initiative, which we can only share for the benefit of the sector.

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