The WAN-IFRA World News Media Congress was held from June 1 to 3 in the scottish city, one of the most important in the United Kingdom. This meeting, unique in its style, concentrated directors, editors and newsroom heads from around the world to discuss issues such as the freedom of the media and the necessary actions to ensure a sustainable industry.
This year the slogan "the gap between audiences and news" tried to collect the meaning of the different presentations and forums during the Congress: An analysis of the many ways to reconnect the world of news with people who will influence in future societies.
New audiences, new challenges
How to be relevant? Differentiate and deliver confidence and quality content to the audience. Media editors from around the world shared their experiences on how to improve content in a newsroom with few resources, best practices, lessons learned in innovation labs and especially editorial and technological strategies to renew the connection with the audience.
Another issue that was discussed was the evolution of multimedia journalism and how it is integrated into the work of "hyperlocal" or community journalists. Also, around the editorial analysis, the WAN-IFRA World News Media Congress allowed audience editors and directors to understand what metrics are driving readers' revenue strategies and what are the trends that are shaping the challenges in the coverage of news today.
The female role
With a 40% female participation, the WAN-IFRA World News Media Congress also seeks to promote the leadership and voices of women in the news through the development of their professional capacities. That is why for the third time in a row the Women in News (WIN) Summit was held, a meeting that brought together leading journalists, editors and media directors of the world, to talk about their experiences and daily challenges in the newsrooms.
One of the questions raised at the WAN-IFRA World News Media Congress is whether the fact of access to quality journalism at an affordable price is sufficient for the younger generation, the consumer of news. That is why part of the discussion focused on analyzing possible business strategies and emerging trends that capture the audience. Advertising also plays a fundamental role, since it still accounts for a large percentage of the income that sustains the industry.
The WAN-IFRA World News Media Congress was an opportunity to get involved in the most critical debates in the industry and acquire ideas to experiment and innovate.